It’s mixed with sugar and flavorings, stamped into sticks, packaged and loaded on a truck. At a factory in Guangzhou, just north of Hong Kong, huge machines stir an admixture of gum, glycerin and glucose into a heated goo. It starts out, like all Wrigley’s gum, as a large block of brown gum base. After four years of study, he became a Church of Religious Science practitioner. Zhang Xiaomei’s stick of Doublemint tells it all. His spiritual search led him to study eastern religions, Native American spirituality, science, philosophy and mysticism. To reach the flimsy blue plywood stand that serves this customer in pigtails, the. Outside a corner candy stand in Shanghai, 10-year-old Zhang Xiaomei folds a piece of Wrigley’s Doublemint gum into her mouth one of 400 million sticks Wm. Severson was a moderator and lay minister of two Unitarian Universalist fellowships in Grand Junction and in Fargo, North Dakota. Doublemint in China: Distribution Isn’t Double the Fun. "He was a very sweet man, truly a gentleman.". "He was quite a jazz man," Robinson said. Severson composed the music for the musical Princess, which Robinson produced. īill Robinson, who headed the Mesa State Theater department from 1960 to 1988, also had an opportunity to work with Severson. Online Price Less-Your Price- 2-Day Delivery Fee 3.00 Price Per EACH: 2 Business Day Delivery. Severson composed music for a number of national commercials in the early 1990s. Wrigley's Doublemint Chewing Gum, 5-sticks, 40-count. All along, he mentored, encouraged and enlightened. and served as music director for Trollwood Performing Arts School. Later career īack in Fargo in later years Paul Severson helped found several local jazz groups, arranged compositions for the Red River Dance and Performing Co. Through the 1980s and 1990s Paul Severson was head of the Minnesota State University of Moorhead's music industry program.
Severson also performed with jazz musicians such as Dizzy Gillespie, Louis Armstrong, Ella Fitzgerald and Stan Getz. As a performer, he played trombone or keyboards with various bands and orchestras in the 1950s and 1960s, including the CBS Chicago Staff Orchestra, the Stan Kenton Orchestra and the Chicago Civic Symphony. Wherever he went Severson was involved in writing music. He performed with the Chicago Symphony Orchestra and composed for a number of top advertising agencies. Severson, a 1946 graduate of Fargo Central High School, settled in Chicago after obtaining a master's degree in music from Northwestern University. Severson has been called "one of the most famous arrangers/composers you've never heard of". During his long career he received 15 Clio Awards. While he may be best known for the Doublemint gum jingle and compositions for Marlboro, Ford, McDonald's, Kellogg's, KFC & Chicken of the Sea, his jazz work in " The Cry of Jazz" is preserved in the Library of Congress' National Film Registry and his Hal Leonard arrangements of Dixieland titles are played by people worldwide. Paul Severson (Aug– ) was an American music arranger and composer who wrote some of the most recognizable commercial music of our time.
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